Ever wondered how to connect with Gen Z without breaking the bank? Join Nancy Ortenberg, Head of Marketing at Toronto Transit Commission, as she reveals the game-changing strategies that transformed their brand perception and reduced fare evasion by double digits!

In this eye-opening presentation, you’ll learn:

– Why traditional marketing is DEAD
– How to create authentic content Gen Z actually wants
– Viral marketing techniques that cost next to nothing
– The secret to building trust with the most digital-native generation

#GenZMarketing #BrandStrategy #SocialMediaTips #PublicSectorInnovation